The Marketing Trends Your Healthcare Practice Need
The healthcare industry is a competitive market and to keep your practice at the top of the playing field, it’s going to take some effective marketing strategies. Although the world of digital marketing is constantly changing, it is important to keep up with some of the latest crazes in order to stay ahead of the competition. It’s never too late to invest in some innovative healthcare marketing, so we broke down five trends you should know about so far in 2018.
- Go Social
Social media isn’t just for your teenager to interact with their friends. It’s a business world necessity these days and that includes the healthcare industry. Social platforms allow current and potential patients easy access to practice information, medical help, and more. They can comment, like, and Tweet to interact with your practice rather than sitting on hold during a phone call. Make sure you are constant in your posting to keep user attention to and to build trust.
It is also important to remember that due to the algorithm many social media platforms use, you will need to put some type spend behind your posts. This will help to further distribute your posts and help reach your target audience. Without it, less 10% of your followers may see your post.
- Utilize Content
Content is beneficial not only for SEO purposes, but for drawing your audience onto your site and services. You need to make sure you are consistently producing dynamic content that speaks to your audience and their needs. What are common questions they may be asking? What information is useful to their everyday lives? Create a blog page on your website that features this patient centered information. Powerful content can make the world of a difference in your healthcare marketing campaign.
- Befriend Automation
The digital world continues to implement automation platforms that help make marketing that much easier for those in the healthcare industry. Monthly social media content and emails can be organized and sent without wasting much time, offering your practice speedy and measurable ROI. It helps keep current patients in the know while grabbing the attention of future ones as well. Automated marketing systems have become quite affordable over the years and easy to use.
- Gather Reviews
Patient reviews and testimonials are crucial to your medical practice. It is reported that one in four online users check internet reviews before selecting their doctor. Between Google reviews, Yelp, Facebook, and more, it is not hard to garner these reviews. You can follow up patient visits with an email reminding them to leave a review and make sure to include the website link so that there is little work on their end.
Remember that there will be times when you receive a negative review. The best thing you can do is respond to the review and acknowledge their opinions. Try to resolve the issue by suggesting they contact you privately to further discuss the problem.
- Go Live
Live video continues to gain popularity with a number of social platforms like Facebook and Instagram offering its capabilities. Live video is great at attracting your target audience and is said to have the best rate of ad completion alongside long-form content. Your practice can use live video for doctor Q&A’s, new treatment information guides, streaming events, and more. The possibilities are endless and it just may help garner the reach you need to attract new patients.
If your medical practice needs help with their healthcare marketing efforts, contact the Dermatology Marketing Agency today. We serve practices in the New York and New Jersey area.
