Follow These Tips to Improve the Imagery on Your Medical Website
We previously discussed how your medical practice’s website needs certain elements to encompass a patient-centered aesthetic, but something we didn’t quite touch on was the imagery you use. Selecting the right medical imagery can be tricky and brings up challenges other industries may not find themselves worrying about regularly. Images in the healthcare field are subject to sensitivity and should evoke human emotion without offending any potential patients.
We put together a few tips to ensure your website is using imagery to its advantage while staying on brand and conveying the right message.
Personalization is Key
If you work in healthcare, you work for people. Your medical website needs to express the care and compassion you have for your patients through imagery when copy doesn’t quite do the trick. Work to build a sense of trust with patients, showcasing encouraging doctor-patient interactions and positive faces. Just make sure the images aren’t too over-the-top, or you run the risk of coming off as phony.
A great way to make your website even more personal is by including original photography of your doctors and other staff members, both on a team page and throughout the site performing everyday tasks. Seeing the staff at work may help new patients enter appointments with a bit more ease, feeling as if they already know your team in a way. Healthcare is personal, and you want to convey that.
Quality is Worth the Price
A website is often a patient’s first impression of your practice, so make it count. With easy access to quality web designers in 2018, your practice should be putting their best face forward with an up-to-date site and imagery. If you are using low-resolution or distorted images, you may be misrepresenting the quality if your practice.
Avoid this issue by paying for valued stock imagery through sites like iStock or Shutterstock, or by hiring a professional photographer for a custom photo shoot. Custom medical photography allows your practice to stand out from the competition and leave a lasting impression.
The steeper cost of quality photos may mean less imagery on your site overall; however, that’s not always a bad thing. Cluttering your medical website with photos can distract users and make you appear unprofessional.
Bragging Isn’t All Bad
If your practice has an award-winning doctor, high-end piece of technology, or specializes in a particular service- show it off! Imagery can be a great way to showcase these accomplishments or services without relying on patients to read through paragraphs of text. Give patients a reason to choose you over the competition and show them how you can make a difference in their lives.
If your website is seriously lacking images that work to attract new patients, don’t wait any longer to make the upgrade. Dermatology Marketing Agency has a team of experienced web designers and branding experts to bring your website to life through imagefry. Contact us today to get started!
